Zag_ The #1 Strategy of High-Performance Brands

As the pace of business quickens and the number
of brands multiplies, it’s customers, not companies,
who decide which brands live and which ones die.
An overabundance of look-alike products and
me-too services is forcing customers to search for
something, anything, to help them separate the
winners from the clutter.
The solution? When everybody zigs, zag.
You’ll find this book a living example of the zag discipline.